Em Portugal, começam a surgir, através dos fornecedores de televisão por cabo, serviços que permitem parar ou gravar digitalmente as emissões televisivas (semelhantes ao TiVo) e também a Internet ganha cada vez mais protagonismo com os streamings de vídeo de programas exibidos nos canais nacionais. Por isso, apesar do natural atraso, esta questão americana está a ganhar relevância dentro e fora dos Estados Unidos. Com a consequente influência sobre o universo publicitário.
In the Age of TiVo and Web Video, What Is Prime Time?
By BRIAN STELTER
Published: May 12, 2008
This week, the television upfronts — in which the broadcast networks present their schedules to advertisers — will open with a mystery. Who stole six million viewers?
That’s the number who were watching prime time television last May, a month affectionately known as “sweeps,” but have disappeared this year, according to the overnight Nielsen ratings. Each of the major broadcast networks, save for Fox, has seen its audience decline this season. The ratings for hit shows like “American Idol” and “CSI” have approached record lows.
Para ler em The New York Times - Media & Advertising
12 de maio de 2008
O fim do horário nobre?
Por AFG às 20:36 0 comentários
Categorias: Media
27 de outubro de 2007
Ser jornalista agora como antes
No editorial do passado dia 24, o "New York Times" "deu voz" a uma jornalista iraquiana, cuja experiência profissional faz lembrar outros tempos, muito distantes dos dias que correm. No entanto, este é o retrato da profissão jornalista hoje no Iraque.
NOTA: Excepcionalmente, o artigo vai ser transcrito na íntegra, apesar da sua extensão.
To Be a Journalist in Iraq
Published: October 24, 2007
The International Women’s Media Foundation awarded its “courage in journalism awards” yesterday to women who risk their lives covering the news. One award was given to six Iraqi women who work in the McClatchy Newspapers bureau in Baghdad, a job so dangerous that they cannot take the chance of being photographed, not even in the Grand Ballroom of the Waldorf-Astoria Hotel on Park Avenue.
Speaking for the six, Sahar Issa had a powerful message that we wanted to share with our readers:
“To be a journalist in violence-ridden Iraq today, ladies and gentlemen, is not a matter lightly undertaken. Every path is strewn with danger, every checkpoint, every question a direct threat. “Every interview we conduct may be our last. So much is happening in Iraq. So much that is questionable. So much that we, as journalists, try to fathom and portray to the people who care to know.
“In every society there is good and bad. Laws regulate the conduct of the society. My country is now lawless. Innocent blood is shed every day, seemingly without purpose. Hundreds of thousands have been killed for seemingly no reason. It is our responsibility to do our utmost to acquire the answers, to dig them up with our bare hands if we must.
“But that knowledge comes at a dear price, for since the war started, four and half years ago, an average of about one reporter and media assistant killed every week is something we have to live with.
“We live double lives. None of our friends or relatives know what we do. My children must lie about my profession. They cannot under any circumstance boast of my accomplishments, and neither can I. Every morning, as I leave my home, I look back with a heavy heart, for I may not see it again — today may be the day that the eyes of an enemy will see me for what I am, a journalist, rather than the appropriately bewildered elderly lady who goes to look after ailing parents, across the river every day. Not for a moment can I let down my guard.
“I smile as I give my children hugs and send them off to school; it’s only after they turn their backs to me that my eyes fill to overflowing with the knowledge that they are just as much at risk as I am.
“So why continue? Why not put down my proverbial pen and sit back? It’s because I’m tired of being branded a terrorist: tired that a human life lost in my county is no loss at all. This is not the future I envision for my children. They are not terrorists, and their lives are not valueless. I have pledged my life — and much, much more, in an effort to open a window through which the good people in the international community may look in and see us for what we are, ordinary human beings with ordinary aspirations, and not what we have been portrayed to be.
“Allow me, ladies and gentlemen, allow me to reach out. Help us to build bridges of understanding and acceptance. Even though the war has cast a dark shadow upon your nation and mine — it is never too late.”
Para ler em New York Times - Opinion
Por AFG às 22:48 0 comentários
Categorias: Media
16 de outubro de 2007
A imprensa depois da Internet
Na 63.ª Assembleia-Geral da Sociedade Inter-Americana de Imprensa, o tema em debate foi o impacto da Internet e das novas tecnologias sobre a imprensa tradicional, nomeadamente na sua definição de jornalismo e na relação com os leitores.
Internet obriga imprensa tradicional a redefinir o jornalismo
:: 2007-10-13
A imprensa tradicional está obrigada a redefinir o jornalismo e a relação com os seus leitores pelo impacto que provoca a Internet e as novas tecnologias, segundo o manifesto apresentado hoje em Miami pela 63ª Assembleia-Geral da Sociedade Inter-Americana de Imprensa.
Para ler em CiênciaHoje
Por AFG às 14:51 0 comentários
Categorias: Media
